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Meta
Tags (Title, Description and Keywords)
Meta
tags are used to communicate information about the web page. There
are several different meta tags that are used for various purposes.
We will discuss three meta tags in this document: title, description,
and keyword meta tags.
A title tag is essentially an HTML
code snippet that creates the words that appear in the top bar of
your Web browser, for example, "XYZ Company Home Page."
These words were entered into the title tag of the site's HTML code.
They don't appear anywhere on the actual Web page.
Meta
tags do not have a closing tag, like most other tags. This is because
the meta tag doesn't describe, or cause formatting to the text in
a document. Rather it describes information about the document,
or information that causes the browser to perform an action on a
document.
The
description meta tag has an important use when it comes to some
search engines. There are many search engines that will index your
site automatically. Some of these search engines allow for a short
description to be placed in their web page. If the search engines
is looking in your web page for a description meta tag, it will
use this description in the search index.
The
keyword meta tag has another important use when it comes to some
search engines. When these auto robot search engines index your
site, some will look for a keyword meta tag to use as index words.
When someone uses their search engine and searches on a word that
is in your keyword meta tame list, your site will be included in
the output search results.
Each
keyword should be separated by a comma. Capitalization is not important
in the keyword meta tag.
These
meta tags are not required in your document, and should only be
used if you wish to help out the search engines or provide comments.
The following example shows how these tags are coded:
<html>
<head>
<title>This is the Title of my Web Page</title>
<meta name="Description" content="My site is one
of the best">
<meta name="Keywords" content="host,my,site,personal,web,page">
</head>
<body>
</body>
</html>
Too
many meta tags can be detrimental to your site being indexed appropriately
by the Search Engines. Use Meta Tags and Title Sparingly.
» Learn
more about search engine optimization and
website design tips
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